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strategic communications

project management

media relations

public affairs

message development

Latino outreach

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crisis communications


What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Julia MarianoAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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10 months ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

10 months ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

10 months ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

10 months ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

10 months ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

10 months ago

ALZA Congratulates @LaurelRosenhall on wins as @SacPressClub’s Journalist of the Year/Best Capitol Beat; @kimbojorque as Best Spanish Language Journo, @cmarinucci and @JeremyBWhite for Best Newsletter, @davidsiders Best Interview and @MelodyGutierrez for Best Capitol Enterprise.

Thank you to @AlzaMedia for sponsoring @SacPressClub Journalism Awards. We appreciate your support of our journalism scholarship program & recognizing CA's best reporting. Watch the awards ceremony hosted by @tamarakeithNPR Thursday at 530 pm at http://facebook.com/SacPressClub

Op-Ed - CA Legislature needs to improve, preserve End of Life Option Act [via SB380 (Eggman)]. #SB380 https://www.dailynews.com/2021/04/06/california-legislature-needs-to-improve-preserve-end-of-life-option-act/

The @USWNT unites our nation & inspires women & girls across the country every time they take the field. Yesterday on #EqualPayDay, @mPinoe’s testimony to the House Oversight & Reform Committee spoke to the continued inequality women face in the workplace. https://www.espn.com/soccer/united-states-usa/story/4344949/uswnts-rapinoe-to-congress-we-dont-know-the-real-potential-of-womens-sports

Statement from members of Sacramento’s Latino Community on recent acts of domestic terrorism against AAPI and immigrant community. @SacHispanics @LCAC_SAC @SacLatinoRT @UnitedLatinos1 @Jim_Gonzalez_

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