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strategic communications

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media relations

public affairs

message development

Latino outreach

campaign management

crisis communications


What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Marissa SaldivarAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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1 year ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

1 year ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

1 year ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

1 year ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

1 year ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

1 year ago

Join @AsmCarrillo and community health center leaders as they discuss how CHCs have been impacted by the loss of 340B savings due to the pharmacy transition and why the Governor needs to #UppTheSPP. #ValueCHCs

ALZA Strategies wishes you all a wonderful holiday season! πŸŽ„ πŸŽ„ πŸŽ„

Interesting report out of Los Angeles, where Latinos make up nearly 50 percent of the county’s population.

β€œLatino communities were not mentioned in over 95% of all Op-Eds published between January 2020 and May 2021.”


@molina_cares granted over $1.6 million to the community and organizations working to advance health equity and accessibility in California. Learn more from Molina Healthcare of California plan president Abbie Totten.

The Sacramento Bee is hiring a Latino communities reporter!!! And πŸ‘πŸ‘ at this line ->"Every story in California is a Latino story, from education to the environment and the economy."


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