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strategic communications

project management

media relations

public affairs

message development

Latino outreach

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What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Julia MarianoAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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7 months ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

7 months ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

7 months ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

7 months ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

7 months ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

7 months ago

REPORT: “New report by @uclalatino estimates 16.6 million Latinos voted in the 2020 presidential election nationwide-- a 30.9% increase, almost double the national 15.9% growth in ballots cast between the 2016 and 2020 presidential elections.” https://latino.ucla.edu/research/latino-voters-in-2020-election/ #LatinoVote

‘I have to provide’: How these Latina moms are making it through the COVID-19 pandemic. A @ucdavis study shows many made economic cutbacks like buying less food and missing rent, via @sacbee_news & @Report4America

Good news! This week, members of SCUSD’s Health Services team were vaccinated for COVID-19, as they’ll assist & deliver the vaccine through SCUSD's vaccination program. County Officials have shared that staff in the next group will begin receiving their doses in Feb. Stay tuned!

Only 2.7% of board members at Fortune 1K cos. were Hispanic in 2019. In Calif. Hispanics are almost 40% of pop. but hold just 2.1% of seats at CA-based cos. & only 3% of 511 women named new directors between 9/18-3/20 were Latina. https://www.bloomberg.com/news/articles/2021-01-07/corporate-boardrooms-need-diversity-yet-hispanic-employees-fight-for-seats @LatinoDirectors

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