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message development

Latino outreach

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What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Marissa SaldivarAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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1 year ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

1 year ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

1 year ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

1 year ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

1 year ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

1 year ago

@molina_cares granted over $1.6 million to the community and organizations working to advance health equity and accessibility in California. Learn more from Molina Healthcare of California plan president Abbie Totten.

The Sacramento Bee is hiring a Latino communities reporter!!! And πŸ‘πŸ‘ at this line ->"Every story in California is a Latino story, from education to the environment and the economy."


ALZA’s @HilaryMcLean7 & @RogerSalazar join the Capitol Community in expressing our deep condolences to the family of @ScottLay. Scott was a good friend and, over the years, was also a colleague, a client, a vendor, an interviewer/ee, & everything in between. We will miss him.

πŸš¨πŸ—³οΈπŸ“Š BREAKING -- FIRST LOOK AT LATINO VOTE -- This is for ALL PRECINCTS in Orange County, very clear pattern with Latino vote estimated 83% No on Recall in OC with some Latino precincts voting 88% No

For those of us who are mourning today, I would ask you to support the new Scott Lay Memorial Scholarship for students at @orangecoast college, where he and I met and where he forged his love for California politics and the community college system. https://bit.ly/3lECb0o

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