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strategic communications

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media relations

public affairs

message development

Latino outreach

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What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Marissa SaldivarAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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@alzastrategies @alzamedia
2 years ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

2 years ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

2 years ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

2 years ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

2 years ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

2 years ago

There Is No One Story About Latino Voters https://www.newyorker.com/news/the-political-scene/there-is-no-one-story-about-latino-voters?utm_source=twitter&utm_medium=social&utm_campaign=onsite-share&utm_brand=the-new-yorker&utm_social-type=earned via @NewYorker

JD Salazar’s @SFGiants free-agent breakdown: SS Trea Turner
The #SFGiants need an athletic superstar this offseason. Dodgers infielder Trea Turner could absolutely fit that bill. Via @SFGiantsFN by @JDWritesStuff/@JDSInfinity https://www.si.com/mlb/giants/rumors/sf-giants-free-agent-breakdown-trea-turner?fbclid=IwAR2umBUno7rmpC97oSBW6yTtJKEbhUiRB5sT0GsWEmY4vLKwO6IdQyI20Fs

What a great panel by the @SacPressClub on lessons from the Midterm Election. Thank you for letting ALZA sponsor this event!

“You can be as talented as Marlon Brando or Ingrid Bergman, you can write like William Shakespeare or Arthur Miller,” writes @JohnLeguizamo. “But if you look Latino, or if you have a Latino last name, the odds are against you in Hollywood.” https://www.latimes.com/entertainment-arts/story/2022-11-01/la-vanguardia-john-leguizamo-latino-representation-hollywood

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