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strategic communications

project management

media relations

public affairs

message development

Latino outreach

campaign management

crisis communications


What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Marissa SaldivarAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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@alzastrategies @alzamedia
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1 year ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

1 year ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

1 year ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

1 year ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

1 year ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

1 year ago

President of ALZA Strategies @RogerSalazar and Partner @HilaryMcLean7 offered their perspectives on the attempted recall of @GavinNewsom to @FOX40 and @latimes.

β€œIt's incredibly important to be narrowing rather than expanding attainment gaps…there’s a moral imperative, but also an economic [one].” @hecingerreport explains how the racial gulf in college degrees hurts both families of color & the greater workforce https://tinyurl.com/5742ye6b

Column: Gavin Newsom has been one of the most pro-Latino governors in California history, and he’s under attack for it https://www.latimes.com/opinion/story/2021-08-25/recall-election-newsom-latino-support

@DoloresHuerta supports SB 380 because "I am one of the 7/10 Latinos who want the End of Life Option." @AsmRobertRivas @ib2_real @AsmLisaCalderon @drakilahweber @AsmJesseGabriel

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