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strategic communications

project management

media relations

public affairs

message development

Latino outreach

campaign management

crisis communications


What we do

ALZA Strategies is a full-service
public affairs strategy firm.

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  meet our team
Roger SalazarPresident
Hilary McLeanPartner
Olivia AskinsAccount Manager
Julia MarianoAssociate

Media Relations Updates

Public affairs campaigns can be complex. At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign from the ground up.

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8 months ago
ALZA Media Relations Update: June 19, 2020

Today's ALZA update: A recent PPIC report examines California’s pace in completing the 2020 #Census with the impact of COVID-19. For the update: https://conta.cc/3hJ9wVo

8 months ago
ALZA Media Relations Update: June 12, 2020

Today's ALZA Update: Two recent Public Policy Institute of California studies show that pandemic-related job losses have a greater impact on those with little or no higher education compared to those ... See more

8 months ago
ALZA Media Relations Update: June 10, 2020

Today's ALZA Update: A survey by the Global Strategy Group and The Education Trust examines the impact of #COVID19 on college students. Read our update here: https://conta.cc/3herdvN

8 months ago
ALZA Media Relations Update: June 5, 2020

Today's ALZA Update: A survey by @PPICNotes examines the impact of #COVID19 on vote-by-mail efforts, @GavinNewsom's approval rating, and public perceptions about state issues.
Our update: ... See more

8 months ago

We are thrilled to congratulate our associate Julia Mariano on her graduation from Sacramento State. Julia’s virtual graduation ceremony will be celebrated tomorrow. Julia is a huge asset to ALZA ... See more

9 months ago

@LatinoDirectors & @CaliforniaLVBE, today released the Q4 2020 California Boardroom Equity Scorecard—a tool that gauges the impact of #AB979 by monitoring board composition by #ethnicity and #race.

>Learn More: https://bit.ly/3sd3fWq

#DiversityIncludesLatinos #BoardroomEquity

Thanks go out to our @EdSource Champion, @AlzaMedia, who donated to our 2020 NewsMatch campaign and made it a huge success. @AlzaMedia's support makes out trustworthy, free, daily reporting possible.

SB 380 authored by @SenSusanEggman and @JimWoodAD2 it will make sure that the End of Life Option Act will not expire as it is set to in a few years, and will also improve the law so that more eligible terminally ill Californians who are suffering can access medical-aid-in-dying.

@Facebook, @Netflix, & @Paypal all have large Latino consumer bases, yet have no Latino/as on their corporate boards. Learn more: https://bit.ly/3iGvCYx #DiversityIncludesLatinos

@Facebook is responsible for connecting people all over the world and believes it’s “important that our workforce reflects the diversity of the people we serve.” Latinos make up nearly 40% of CA's population, but Facebook has yet to seat a Latino on their corporate board.

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